Lead Scoring & Outreach Automation

Automate your lead qualification and outreach process with this workflow. It captures leads through a form, validates email addresses, scores leads using MadKudu, and only proceeds with high-potential contacts. Qualified leads are automatically enriched in HubSpot, followed by personalized outreach emails via Gmail. Engagements are tracked in HubSpot for complete visibility.

Features

• 📥 Lead Capture – Collect leads through an n8n Form (or replace with Typeform, Google Forms, SurveyMonkey, etc.).
• ✅ Email Verification – Use Hunter to ensure the email is valid before processing.
• ⭐ Lead Scoring – Score prospects with MadKudu to identify high-fit leads.
• 🔗 CRM Integration – Store and update lead records in HubSpot with engagement tracking.
• 📧 Automated Outreach – Send tailored follow-up emails using Gmail.
• ⚡ Smart Filtering – Only engage with leads that have a customer fit score above 60.
• 📝 Customizable Content – Easily edit subject lines and email templates to match your brand.

Use Cases

• B2B teams qualifying inbound leads before outreach.
• Startups automating first-touch sales emails and logging activity in HubSpot.
• Marketing teams improving lead quality by filtering out invalid or low-fit contacts.
• Sales teams that want to reduce manual lead research and speed up engagement.